Since 2004

Clear Vision Starts Here.

Your trusted family eye doctor for patients across West Michigan.

Why Choose Stites Eye Care?

A local practice where patients come first.

At Stites Eye Care, patients receive consistent, attentive care from an experienced team led by Dr. Carl Stites, O.D. Since 2004, our practice has served families across Rockford and West Michigan with advanced diagnostics and a welcoming, family-focused approach to lifelong eye health.

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How We Care for Your Vision

From routine eye exams to urgent care, we’re here for every stage of your eye health.

Advanced Technology for Early Detection

Modern diagnostic tools help us detect eye conditions earlier and monitor your eye health more precisely.

At Stites Eye Care, we use advanced imaging and diagnostic technology to get a detailed view of your eye health - often identifying changes before symptoms appear.

  • Earlier detection of eye conditions - often before symptoms appear
  • More accurate diagnoses and clearer treatment plans
  • Better monitoring of changes in your vision over time
  • Greater confidence in your long-term eye health

Our office is equipped with tools such as OCT retinal imaging, visual field testing, and high-definition retinal photography. These technologies allow us to detect and monitor conditions with greater accuracy.

Advanced OCT Technology at Stites Eye Care

Insightful Eyewear

Eyeglasses & Frames in Rockford, MI

Find the right fit for your vision, comfort, and style.

At Stites Eye Care, we offer a curated selection of frames and lenses designed to match your lifestyle, whether you're at work, on the go, or enjoying time outdoors. Our team will guide you through options that look great, feel comfortable, and support your long-term eye health.

Explore our eyewear options:

  • Everyday eyeglasses
  • Prescription sunglasses
  • Specialty and sports lenses
  • Custom lens options

Find frames that fit your lifestyle:

  • Work and everyday wear
  • Active and outdoor use
  • Reading and screen time
  • Custom lens needs

With brands that include Kate Spade, Kliik, Gucci, Giorgio Armani, Maui Jim, Silhouette, Juicy Couture, and more, you'll find eyewear that fits your style, your needs, and your budget.

What Patients Are Saying
About Stites Eye Care

Google 5.0 (281 reviews)

Insurance

Major insurance providers accepted